Independent AI consultancy founded in 2025 · Senior consulting network · France & Monaco

We help businesses
use AI.

Practical tools. Real results.
Built by senior consultants — for SMEs, mid-sized companies, large enterprises and public services.

12 senior consultants in our network
4 core service lines for enterprise clients
7 AI platforms covered in our engagements

We build. We deploy. We ship.

AI Ecosystem · Multi-LLM by design

Mistral AI
Anthropic Claude
OpenAI
Google Gemini
Cohere
Aleph Alpha
Meta Llama
Perplexity
DeepSeek
xAI Grok
IBM watsonx
NVIDIA
Hugging Face
AWS Bedrock
Google Cloud Vertex AI
Microsoft Azure AI
ElevenLabs
Stability AI
LangChain

Independent firm. The right model for each project — no vendor religion. See all our partners →

Try it now

How visible is your organisation
to AI systems?

Enter your domain — get a simulated AI perception snapshot in seconds.

⚠ Simulation only — not a real AI query. Results are illustrative sector averages.
For an accurate analysis: learn about our methodology.

The Core Issue

AI systems have formed
an opinion about you

Whether you know it or not, ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and Meta AI are already answering questions about your organisation. That answer may be accurate, partial, absent — or actively misleading.

Presence

Are you cited when prospects ask about your sector, services or competitors?

Accuracy

Is the information AI provides about you factually correct and current?

Positioning

Are you cited before or after your direct competitors in recommendations?

Sentiment

Is the tone associated with your organisation positive, neutral, or damaging?

The Stakes

SEO rank alone ≠
AI visibility

Being number one on Google no longer guarantees being cited in AI responses. Yet strong SEO fundamentals — site speed, structured content, authority signals — directly feed the data AI models rely on. You need both.

LLMs don't return a list of links — they synthesise a direct answer. The decision to contact you happens after the AI has already formed a judgement.

Only 16% of brands systematically track their AI visibility. The window to build an advantage is now.

March 2026 — ChatGPT now enables native purchases within conversations. The AI no longer just recommends — it sells. Google, Microsoft and Meta are following. AI visibility is now a revenue channel.

Read the full research →
Traditional SEO
Position #1 on Google
AI Perception
Cited in only 28% of AI responses
Illustrative — based on McKinsey research, Oct 2025

Coverage

Seven platforms.
One diagnostic.

We master the specific requirements of each LLM — so your brand is cited and recommended by ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok and Meta AI. Each platform has different sources, different citation logics, different user profiles. There is only 25% overlap between ChatGPT and Perplexity recommendations for identical queries.

ChatGPT900M weekly users
ClaudeAnthropic — enterprise reasoning
GeminiIntegrated into Google Search
Perplexity780M monthly queries
CopilotMicrosoft 365 — B2B native
GrokReal-time X/Twitter access
Meta AIWhatsApp · Instagram · Facebook

Who We Serve

Trusted by decision-makers
across regulated industries

Law Firms
🏦
Wealth Management
🏥
Healthcare
🏢
Real Estate
📊
Consulting
💎
Luxury B2B
7 AI Platforms Tested
14 Strategic Scenarios
4 Analysis Angles
25–30 Pages per Report

Results

Measurable impact
from the first audit

European Law Firm — 120+ lawyers
18/100 Before
67/100 After 4 months

Invisible on Gemini and Perplexity. After implementing our structured data and content recommendations, cited as a reference in corporate law across 5 of 6 platforms.

Private Healthcare Group — 3 clinics
2/6 Platforms citing
6/6 All platforms

Referenced only on ChatGPT and Copilot. Our audit revealed critical gaps in medical authority signals. Now recommended across all 7 AI platforms for specialist consultations.

Client identities anonymised. Results based on AI Perception Score™ methodology.

Revenue Intelligence

Your proposals go out late. Your follow-ups don't go out at all.
Your invoices sleep.

Every week, your commercial team loses deals — not because your offer is wrong, but because the proposal arrived too late, the follow-up never happened, or the invoice was sent to a client who was never going to pay. We deploy AI agents that draft personalised proposals in 24 hours, run calibrated follow-up sequences, and score prospect solvency before you commit a single hour on the wrong client.

01
Convince

AI-drafted proposals tailored to each prospect. Delivered in 24h, ready to send. Your commercial DNA injected into every document.

02
Close

Structured follow-up sequences — persistent, calibrated, never forgotten. The deals your team lets slip now get closed.

03
Collect

Payment reminders from D+30 to D+75. Firm tone, professional, automated. Upstream solvency scoring to avoid bad debt entirely.

One additional deal per quarter pays for the entire service — ten times over.

Let's talk about your pipeline →
Digital Foundations

Your website was built for Google.
The world has changed.

No IT team? No digital partner? We create or rebuild your web presence — optimised for the AI era. Modern, fast, AI-ready.

Discover Digital Foundations →

Our Services

Three levels of engagement.
One standard of quality.

From the express Pre-Report to the Full AI Perception Audit™ and continuous Quarterly Monitoring — every diagnostic is independent, confidential, and built for executives.

View pricing →

Why Independent?

No conflict of interest.
Ever.

SEO / GEO Agencies

Sell execution: content, technical optimisation, campaigns. They fix problems — but their commercial interest favours ongoing outsourcing from you.

SaaS Tracking Tools

Provide automated data: mentions, sentiment, share of voice. Require internal expertise to interpret and act.

Ashford & Sterling

Independent strategic diagnostic interpreted for executives. We identify the solutions your internal IT team or external provider should implement — and we work closely with them to ensure execution.

Frequently asked questions

What executives
often ask us.

What is the difference between Ashford & Sterling and a traditional SEO/GEO agency?

A&S is an independent AI consultancy founded in 2025, not an execution agency. We sell no netlinking, no monthly SEO retainer, no SaaS licence. Our only deliverable is the strategic diagnostic, executed by senior human consultants and designed for executive committees. SEO/GEO agencies fix symptoms via subcontracting; we identify strategic levers and collaborate with your internal IT or external provider to ensure execution.

Why a €149 Pre-Report and not a free audit like some competitors?

The €149 fee qualifies the prospect's real engagement and funds a 25-30 page deliverable executed by a human analyst within 5 business days — not an automated generic PDF. Free agency audits are prospection tools leading to forced upsell. Our approach: transparency from euro one, deliverable usable even without follow-up, zero contractual lock-in.

How long does it take to see results on my AI visibility?

The Pre-Report is delivered within 5 business days. The full AI Perception Audit™ requires 3 to 4 weeks depending on scope. First measurable AI visibility gains: 2 to 4 weeks after implementing recommendations (technical quick wins). Complete AI Perception score transformation: 3 to 6 months depending on sectoral complexity. Documented case: law firm moved from 18/100 to 67/100 in 4 months.

Do you work with SMEs or only large enterprises?

We serve companies of all sizes: SMEs, mid-sized companies, large enterprises and public sector institutions. The €149 Pre-Report is sized for exploratory SMEs; the Full Audit (€4,500 to €12,000 excl. tax) suits mid-sized and large clients; annual missions address regulated organisations requiring quarterly monitoring. Senior consultant selection remains constant regardless of client size.

Which sectors have you served?

Law firms, wealth management, healthcare (private clinics under HDS hosting), real estate, consulting, luxury B2B, private banking and family offices. Our expertise includes European regulatory constraints: EU AI Act, GDPR, NIS2, DORA, SecNumCloud, healthcare data hosting. Client identities anonymised and shared only under non-disclosure agreement.

How do you guarantee your independence?

No conflict of interest by design: we are neither SaaS reseller, nor execution agency, nor commissioned LLM vendor partner. Our revenue comes exclusively from consulting missions — Pre-Report, Full Audit, Quarterly Monitoring. Multi-LLM by design: we select the right model (Mistral, Anthropic, OpenAI, Google, Cohere, Meta, IBM) for each sovereignty and performance need, with no vendor allegiance. Your interests first, always.

Free Research

Download our White Paper
AI Perception 2026

40+ sourced statistics. 13 structured chapters. The complete strategic guide for executives navigating the AI discovery shift.